Sunday, April 11, 2010

Thanks to Adrenaline Promotions

Long-time readers of this blog know that I manage to fund my adventures with a lot of help from my friends. Even a frugal guy like me who races the Divide on something less than a shoe-string budget manages to burn through a fair chunk of cash on an adventure like this. At a small town mini-mart in Wyoming, they don't take a blog post in exchange for a heat-lamp burrito but they do take cash. It's not a lot of cash per burrito, but it takes a lot of burritos to make it to Mexico. So, again, thanks to all my grass roots supporters. You people make these adventures possible.

And thanks again to my wife Christine and the people at Bicycle Center for putting up with all my time on the trails, to Dirt Rag for deciding to print and pay for some of the words I write and to SBS for a bike that proves it's toughness every day on every trail.

While this thank-you list is getting close to becoming as long as the Great Divide Mountain Bike Route and I have to add one more sponsor to my list: Adrenaline Promotions.

A couple of weeks ago, John Ambrose of Adrenaline Promotions called me up.He'd heard about the Tour Divide, heard about me and he had a proposal. John explained that his company is quite small and they produce licensed collegiate jerseys. If I'd be willing to wear Adrenaline jerseys in the Tour, Adrenaline would provide me with the jerseys and a small cash contribution. Small by John's definition is big in terms of the number of burritos it will buy, but I only accept sponsorship from firms that make things I actually would use, like and trust. I told John that I'd go to his website, check things out and think things over.

John's plan was a good one. Adrenaline makes jerseys for Montana, Wyoming, Colorado and New Mexico. I'd wear the jersey of whatever state I was riding through. Depending on conditions I may be layering the jerseys with warmer layers and for part of the ride I'll be sporting the Turtle Jersey given to me by my friend Dave Nice and the great people at Over The Edge Sports.

The jerseys looked good at the website and they are even better looking in person. Yes, I took John up on his kind offer. It was the Montana Grizzlies jersey that really sold me, I think that one is just stunning. All the jerseys are very nicely constructed with long 3/4 length zippers for cooling. I like things that pack small and I was happy to see that the jerseys can stuff down to a very light package about the size of a softball. The jerseys I'm not wearing will pack into a stuff sack to form my bivy pillow at night.

In racing, as in life, we are all just passing through, but we connect, however briefly, with where we are right now. I'm not a cowboy but each time I ride through Wyoming, I learn a bit more about the cowboy life. We both put in long days in the saddle.

In two months I'll be at the starting line in Banff, Alberta. There are at least a thousand things I have to figure out between now and then but I'll solve those problems and roll down that trail. Thanks to all my supporters, including Adrenaline Promotions, at least I know I'll have something to wear and I won't starve.

Thanks for everything.

Keep 'em rolling,

Kent "Mountain Turtle" Peterson
Issaquah WA USA

5 comments:

kevin said...

What a cool idea! Glad that you are doing it.

skiffrun said...

The Adrenaline site you linked to is pretty much useless unless you are a retailer.

I sent a message to "info@" Adrenaline; this was the response I got:

"The company site is in the process of being revamped and is noteably only for retailers. We do however own a consumer direct web site called called www.collegepedaler.com where you can purchase a jersey from your alma mater. ... .

"Thanks for your interest in our product lines.

"Sincerely,

"John Ambrose
"Adrenaline Promotions"

Bob said...

Wow, I'm jealous. You're going to be dressed up like a real pro racer!

Congrats on the sponsorship.

Bob

Mike Pro said...

What, no Idaho?

Kent Peterson said...

Mike,

The Tour Divide does go through the SE corner of Idaho but sorry, no Idaho jersey this time. Here's an excerpt of a note I got from John at Adrenaline:


By the way, we're adding Idaho into our line-up but not in time for the Tour Divide. We're going to be working with Idaho alumnus and gold medalist Kristin Armstrong on our design and she'll be featured in some of our merchandising and marketing tools.

Thought I'd mention it as you have the distinction of being Adrenaline's first sponsored cyclist and are in the company with a pair of gold medalists; Heather Hines (3 time world champ at Special Olympic Games in Ireland), and Kristin Armstrong (Gold Medalist - 2008 Beijing Games).

Hope the training and everything else is going well in Issaquah.

Sincerely,

John Ambrose
Adrenaline Promotions