John Burke visited the Bicycle Center today. John Burke is the president of Trek, the largest bicycle company in the United States. The Bicycle Center is a small shop (our entire staff is 4 people!) in a small town (Issaquah, Washington). John introduced himself this way, "Hi, I'm John. I work at Trek." "Hi," I replied, "I'm Kent. I work here."
John is a good, down to earth guy. John succeeds in business by making a good product and selling that product through a network of good dealers. And if you want to know how to succeed in the bike business, it's probably worth about twenty-four minutes of your time to watch the video below. It's from a couple of years ago but the message is a good one.