Wednesday, February 20, 2008

Two Motivational Videos

I really like both of these short videos because they both stress the same basic message, ordinary people can make a difference. The first video, produced by the CTC, does feature a very attractive young model on a bike but I think the real power of the message comes from all the ordinary and not so ordinary people who join her. The guy in the suit on the folding bike, the speedy old lady and the fun jumping BMX bloke all add to the "we can do this" feeling. My favorite has to be the snaggle-toothed fellow on the recumbent with the peace sign on his army helmet. I totally relate to that dopey grin of his.



The second video is maybe even better than the CTC video. It wasn't even made to sell bicycling, Miller made it to sell beer. This is a such a beautiful image.



Those of us who love cycling have all the motivation we need. We know life is better outside the box. Videos like these two do a great job of getting that message out to a wider audience.
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