Fat Cyclist: Media Mastermind

If you are sharp of eye and mind you might be thinking "Hey Kent, you got the title of Fatty's book wrong in your review, it's Comedian Mastermind, not Media Mastermind." Well, sharp reader, you're right about the title but I'm not making a mistake, unless the mistake is in calling attention to Elden's vast media empire. And believe me, it's a vast empire. The man has a blog, he has a twitter account, he has a line of clothing, hell he's got a whole team of people who dress like him. And now he has a book and an ebook and who knows what else. I bet he's gonna buy up Google and Facebook next week.

Now if you check the reviews for this book, you find nothing but five star reviews. OK, there is one 4 star review but it's because there is a glitch in the ebook version if you try to read it with a black background. I'm sure Fatty will fix that when he buys Amazon next week. So the book is basically perfect, right?

How is that even possible? I mean, gosh it's basically a rehash of stuff you could read for free on his blog, isn't it?

Well here's the scoop. Yeah, it's a rehash and yeah there's some new stuff. It's got a preface and SIX forwards. The forwards are written by Fatty's friends and guess what? The funny man has funny friends. And about those friends, Fatty got all those great reviews because they are pretty much all written by his friends. Including this one.

Fatty keeps his friends by bribing us. He sent me a bribe to write this. The bribe I got looked like this:

He made sure I couldn't sell it or re-gift it by scribbling in it:

So I read the damn thing. Even the parts I'd read before, on his blog, for free. And it's still funny. Really funny. Shoot coffee out your nose funny even when you know what's coming.

And this is why he's a genius. Because he's not just funny, he's a genuinely nice guy. The kind of guy you'll want to ride with. Because he'll bring snacks. And tell stories. And you'll want to be his friend, cause he's a funny, friendly guy. And then, even though he gave a lot of the great stories away on his blog or maybe he's even given you a copy of his book, you'll buy copies of his book to give to your friends. That's what I did.

And then you'll tell everybody about it on your blog. Like I just did.

And that's why Fatty is a Media Mastermind. He's going to sell a zillion of these damn books. If just each of his friends tells two of their friends...

It's a really good book. Buy the damn thing before Fatty gives you a copy. Or one of his friends buys it for you.

And don't read it while you're drinking coffee.

Keep 'em rolling,

Kent "Mountain Turtle" Peterson

Issaquah WA USA