This is a nifty campaign by DDB/Vancouver and BC Hydro to encourage people to use LED Christmas lights instead of higher energy incandescents. The full story is here:http://www.ohgizmo.com/2006/12/19/pedal-powered-billboard/
This is a nifty campaign by DDB/Vancouver and BC Hydro to encourage people to use LED Christmas lights instead of higher energy incandescents. The full story is here:
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